Ironman and Aid??


The post below was written with the understanding that the word “proceedings” means “profit”. Which is does. Sometimes.

However, it may also mean “Revenue”. At best – it is unclear which of the meanings “proceedings” actually mean. Even within the context of a fundraising for charity, the definition is not clear.

But when highlighted an article at Slowtwitch, it became apparent that the full revenue goes to charity in this case. That clearly changes the picture from just another marketing initiative to something positive. So, sorry for that Mr Ironman and good luck.

But I still thing that Ironman could afford to throw in the same amount themselves. It the aim is 1000 t-shirts @ 30 USD, I believe Ironman could afford 30.000 USD?

After all, IKEA is donating more than 2 million. No, that is not Swedish Cronas, its 2 M USD.

Old Post:

OK – Ironman may do great competitions and is an integral part of our sport that is clear.

However, they have now announced they will sell t-shirts for the aid of Philippines, where all the *profit* goes to charity. Great – or?

I believe this is a bit poor by IM – the only thing they actually do is to get their brand out (on T-shirts), get some cred for supporting Philippines – but it’ll cost them nothing?

I would have been happy to buy such a T-shirt if all the *revenue* went to charity or even “for every t-shirt sold, we will give equally much from the organization”. IM could have afforded that!

I think this is just a way of trying to positively positioning IM, without true engagement, in relation to a tragedy or catastrophe.

And by the way – where are the t-shirts produced and to which wages? Sub-minimal wages in the Philippines?


1 thought on “Ironman and Aid??

  1. Thomas

    I think they are giving all their proceeds to Charity at the moment – this is taken from their site “100 percent of the proceeds goes to support these families in need.”

    I might get myself one …



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